When we launched TechForGood, we did it with a clear, unapologetic purpose:
50% of profits go toward creating real-world social connection. 

No fine print. No fluff. Just a simple, ambitious commitment rooted in values. 

But if there’s one thing we’ve learned on this journey, it’s this: 
Purpose needs to be flexible enough to survive the realities of business. 

The First Pivot: From Profits to Revenue 

Somewhere along the way, our neat little benchmark “50% of profits” got complicated. 

Not because we strayed from our mission, but because profit is a slippery beast. Anyone who's ever stared down an end-of-year P&L with a lump in their throat knows: between fluctuating foreign exchange rates, inventory logistics, licensing costs, and a hundred-line items you didn’t see coming, profit can be hard to pin down. And even harder to report transparently. 

So, in the spirit of clarity and accountability, we made the switch to something everyone could understand: 2% of revenue. 

Simple. Clean. Easy to measure. 

Or so we thought. 

Then Reality Hit 

As every socially conscious business knows, you can’t plan for everything. Especially not a global cost of living crisis, spiraling inflation, volatile FX conditions, or procurement teams asking you to cut price again and again. 

In that landscape, giving away 2% off the top before wages, compliance, shipping, or carbon offsets, stopped being sustainable. 

Let’s be blunt. That’s not purpose-led. That’s business sabotage. 

And yet, we never once considered charging a “purpose premium.” At TechForGood, our impact is baked in, not bolted on. 

Which meant something had to give. 

Back to Profits, with a Smarter Engine 

Today, we’ve returned to our roots. 
50% of our profits go to creating human connections. 

It’s not a retreat. It’s a recalibration. 

But we didn’t just go back. We levelled up. 

To keep our impact sustainable and shield it from the chaos of margin pressure, we built something new: Recover-E. 

Recover-E is a secure, carbon-conscious IT asset recovery service. It’s built for ethical disposal, certified data wiping, and real circularity. It helps businesses offload old tech in a way that’s clean, compliant, and purpose-aligned. 

And here’s the part we’re most proud of. 
100% of Recover-E’s profits go directly to Catalysing Connections. 

Because while profit margins may fluctuate, our goal doesn’t. 
1 million human connections by 2030. 

What This Says About Social Enterprise Today 

Being a social enterprise isn’t about martyrdom. 
It’s about resilience. 

It’s about building models that are adaptable, accountable, and aligned. 

We didn’t abandon our purpose. We made it stronger. More measurable. More future-proof. 

And we’re proud of that. 

Doing good should never send you broke. 
Running a business should never mean compromising your values. 
You just need a willingness to evolve and a bit of stubborn optimism. 

In Short: 

We started with 50% of profits. 
We switched to 2% of revenue. 
We got hammered by real-world market forces. 
We’ve now returned to 50% of our profits. 
And we launched Recover-E to make our impact sustainable. 

All of Recover-E’s profits support Catalysing Connections. 
Because the goal remains the same: 
1 million human connections by 2030. 

Not aspirational. Operational. 

Want to learn more about how Recover-E works or how your business can get involved? 
Let’s talk. 

Because sustainable tech shouldn’t cost the Earth. 
And purpose shouldn’t cost your business.