Get the highlights.

The first iPhone built for Apple Intelligence. Personal, private, powerful.

Camera Control. Get the perfect photo. While barely lifting a finger.

The all-new chip that empowers Apple Intelligence. And you.

A big boost in battery life? Yes, please.

New Ultra Wide camera. Take your photos further. And closer.

Take a closer look | Strength. Beauty. Titanium.

iPhone 16 is built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.

Boost your productivity

Explore new tools that help you write, focus and communicate.

Express yourself visually

Create fun, original images that are truly personal to you.

A new era for Siri

With all-new superpowers, Siri will be able to assist you like never before.

Richer language understanding and an enhanced voice make communicating with Siri even more natural. For example, if you stumble over your words, Siri still knows what you're getting at.

Awareness of your personal context enables Siri to help you in ways that are unique to you. Need your passport number while booking a flight? Siri can help find what you're looking for, without compromising your privacy.

Not sure how to do something on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step-by-step instructions in a flash.

Great powers come with great privacy.

Apple Intelligence is designed to protect your privacy at every step. It's integrated into the core of iPhone through on-device processing. So it's aware of your personal information without collecting your personal information.

And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger Apple-designed server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.

Take total Camera Control | Touch. Zoom. Click. Quick.

Now you can take the perfect photo or video in record time. Camera Control gives you an easier way to quickly access camera tools. Simply slide your finger to adjust camera functions like exposure or depth of field, and toggle through each lens or use digital zoom to frame your shot - just how you like it.

• Click to launch the Camera app. Click again to instantly take a photo.
• In video mode, click to start recording.
• A light press opens controls like zoom.
• With a double light press, you can select another camera setting. Then slide to adjust that setting.

New camera system | Go to great lengths to get the perfect shot.

The versatile new iPhone 16 camera system captures beautiful photos - from up close or far away. The two-in-one 48MP Fusion camera lets you take stunning high-resolution images, or zoom in with the 2x optical-quality Telephoto. The Ultra Wide camera shoots extreme close-up macro photos or wider, more expansive pictures. Altogether, it's like having four lenses in your pocket. And with spatial capture, you can even take photos and videos in 3D, which you can watch with Apple Vision Pro.

Learn more about APPLE products on their official website.